INDIGENOUS TOURISM BC AND ECOLOGYST ANNOUNCE PARTNERSHIP
Everything is Connected
Indigenous Tourism BC and sustainable apparel brand ecologyst are pleased to announce the formation of a partnership with the mission to engage in activities that educate consumers on a better way of life that includes a commitment to slow fashion and slow travel.
Indigenous peoples in BC maintain a deep connection to the lands, waters, animals, and each other. These connections are more important than ever before. Through partnerships, Indigenous Tourism BC (ITBC) has been exploring ways to attract respectful and responsible travellers who align with Indigenous values and take action to learn about them. Responsible and respectful consumers and travellers also care about the environment and each other.
ITBC honours the Seven Teachings in everything we do–these teachings are at the core of our corporate culture. We seek genuine connections with respectful partners who celebrate Indigenous knowledge, share resources, demonstrate integrity and intelligence, and commit to working together.
ITBC and ecologyst share a commitment to a community of Indigenous and non-Indigenous peoples who respect the waters, lands, plants, animals, and others. The partnership between ITBC and ecologyst expresses our shared values and alignment with Indigenous and environmental health and quality of life for all.
When a clothing company aligns with values beyond profit, we listen. When they make choices that prevent damage to the environment, we agree. We notice when they succeed and contribute to a sustainable future for all. When they do well, and it benefits Indigenous people, we connect. When we grow together and educate others on the path to health and wellness for all, we are partners.
Ecologyst is passionately working towards a sustainable future for people and the planet: crafting apparel for nature that’s made locally in North America and their own factory in BC. Producing with all-natural fibres like organic cotton and ZQ-certified merino wool that biodegrade at the end of the clothing’s life cycle, and also offering a repairs for life program they are working towards a circular, local economy. Clean water supplies, emissions, workers’ health, and social responsibility are all key factors in their decision-making.
ITBC and ecologyst are committed to educating consumers for a better way of life that includes slow fashion and slow travel. We aim to collaborate and connect on travel and outfitting, locations and projects, content creation and social media. Together, we will share audiences, events, and education in ways that demonstrate love, respect, courage, honesty, wisdom, humility, and truth.
For more information about Indigenous Tourism BC, visit www.indigenousbc.com
About Indigenous Tourism BC
Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder-based organization committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. Through training, information resources, networking opportunities and cooperative marketing programs, ITBC is a resource for Indigenous entrepreneurs and communities in BC who are operating or looking to start a tourism business. ITBC works closely with tourism, business, educational and government organizations to help BC’s Indigenous tourism businesses offer quality experiences and actively promote these experiences to visitors and residents. www.indigenousbc.com
About ecologyst
Based in Victoria, B.C., Canada, ecologyst is a leading sustainable apparel company committed to promoting fewer and better-made apparel that’s guaranteed for a lifetime. The brand’s dedication to protecting the planet guides every action and business decision: apparel is crafted with all-natural, biodegradable materials like organic cotton and merino wool; production supports local jobs with manufacturing limited to Canada and the U.S.; and each product is designed to withstand the test of time, with services to repair or replace any products that require fixing. Whether you use ecologyst’s apparel for exploring nature or for nature’s well-being, it’s sustainably made so individuals can enjoy the power of the outdoors to its fullest. Ecologyst designs the uniform you need to build a deep connection to the outdoors and join the ranks of people working to protect it. www.ecologyst.com
