Tullamore D.E.W., one of the world’s top Irish whiskey brands, celebrates all parent figures this Mother’s Day and Father’s Day with the O’Everyone gift pack. 100% of merchandise sales are donated to the Canadian Centre for Diversity and Inclusion.
In the spirit of inclusivity, Tullamore D.E.W. invites us all to raise a glass to those who raised us! Join us in celebrating and recognizing the diversity of parental figure(s), this Mother’s and Father’s Day, toasting to the beauty of diversity in families nationwide and around the world.
Tullamore D.E.W., one of the world’s most recognized Irish whiskies, is offering the gift of benevolence with this years’ Mother’s and Father’s Day gifting celebrations by inviting Canadian’s to purchase a personalized “O’Everyone” T-shirt and Bottle Label bundle, where 100% of the proceeds are donated to fund the powerful diversity and inclusion-focused programs led by the Canadian Centre for Diversity and Inclusion (CCDI) across Canada.
“Mother’s Day and Father’s Day celebrations usually cater to the conventional notion of family, which often focuses on traditional mother and father family units,” comments Daniel “Gravy” Thomas, Global Advocacy and Ambassador Community Manager, William Grant & Sons & O’Everyone Community Champion.
“In time, the world has shifted, and Tullamore D.E.W.’s O’Everyone Campaign strives to make these celebrations more inclusive with a gift that can honour any parental figure, whether it be a grandparent, a single parent, an LGBTQ2+ parent, a friend, or a mentor,” adds Thomas. “We’re aiming to be more inclusive, while raising money for the much needed diversity and inclusion focused work of the CCDI.”
Founded in 2012, the Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help create inclusive spaces that are free of prejudice and discrimination and to build awareness, dialogue and action that educates and recognizes diversity as an asset, not an obstacle.
In its second year, Tullamore D.E.W.’s O’Everyone is a spirited benevolence campaign that donates 100% of dollars raised to the powerful education-led diversity initiatives of the CCDI. Canadians of legal drinking age participate by purchasing a Tullamore D.E.W. personalized “O’Everyone” t-shirt and bottle label bundle at www.OEveryone.ca for $20 CAD. Sales are tracked via the live-ticker on the website and 100% of proceeds from merchandise sales go directly to the CCDI to support DE&I initiatives across Canada.
“All family figures are included in our Tullamore D.E.W.’s O’Everyone Campaign this Mother’s Day and Father’s Day,” comments Nicky Thomas, Brand Manager, Tullamore D.E.W. “We look forward to celebrating with all Canadian families of legal drinking age from coast to coast this May and June.”
Tullamore D.E.W.’s O’Everyone Campaign runs from January 1st to December 31st, 2022, at 11:59 p.m. On top of their initial donation to the campaign of $20,000 CAD, Tullamore D.E.W. has committed to continue covering all costs associated with production and shipping, ensuring that 100% of all dollars raised continue to directly support the CCDI. Additional information about O’Everyone can be found by visiting www.OEveryone.ca.
For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit www.ccdi.ca.
For additional information about Tullamore D.E.W. globally, please visit www.tullamoredew.com.
Media release and images provided by Cindy Zhao, Alchemysts Inc.
